When I hear about scholarship “promotions” I always ask extra questions and this time I’m glad I did!  Over at Zinch.com, registered users can win a matching scholarship if they submit news of their winnings to Zinch and FOLLOW all of the rules, of course.  Did the capital letters stand out there?  Here are the rules.

I point that out because less-savvy students might get caught up in the hype and not pay attention to the process by which they must make their claims.  Stay sharp, stay focused, follow the rules and you could be doubling your money!  Good luck,

The Scholarship Lady

Last week on The Scholarship Lady Show I was able to interview Kevin Ladd ofScholarships.com.  It was a great interview with tips on how to use Scholarships.com to improve your odds of finding scholarships.  Kevin also announced that they will again sponsor the Resolve to Evolve Essay scholarship competition (starts in May).  I asked him for tips on winning scholarships and here’s a few pieces of advice:

1.  Realize that everything gets noticed.  Everything.  Your spelling, language, neatness, etc.

2.   Your effort is evident.  If you throw it together at the last minute just know that you are competing with students who spent a great deal of time perfecting their applications.

3.  Be genuine.  You need to stand out and using cliches or generic essay material won’t put you ahead of the competition.  (Being genuine and memorable will)

Listen now or download the podcast to hear trends in the scholarship world and the advice Kevin gives to students:  Inside Scoop from Scholarships.com

Do you want to know how to blow past your competition on the scholarship trail?  Go beyond the Internet!Last night I co-presented a Scholarships 101 workshop for parents and I shared my four strategies for scholarship searches:  online, in print, word-of-mouth, and self-promotion. 

Most students will look at a few websites or log into a scholarship search site, perhaps even tack on a trip to the counselor’s office to grab “the list of scholarships” but that’s it.  The problem with that approach is that all of your competition is doing the exact same thing.

Yes, start on the Internet but to craft a better list of matching scholarships, you should do extensive keywords searches in multiple categories.  For instance, yesterday I found eight scholarships awarded by restaurants.  (see my post at the blog www.morethanatestscore.com) You could also search department stores, sports teams, etc.  Think of any major retail segment and chances are they award scholarships.  Think beyond the Internet, though.

Next, really look at printed resources.  Why?  Because your competition isn’t!  Have you dug up last year’s graduation bulletin?  Sometimes they list which students won which scholarships.  Have you read the local newspaper?  That’s where small civic groups will make their application announcements and showcase picutres from their fundraisers.  Those fundraisers are often for scholarship programs! The small local scholarships aren’t likely to appear on the evening news and they aren’t on MySpace, Facebook or Twitter.  Check newspapers, graduation bulletins, old school newsletters, community boards at the library or grocery store, etc.  Paper is your scholarship friend.

Don’t stop there, we’re just getting started! Did you ever “hear about” that scholarship for grocery store workers?  Caddies?  Duck calling?  Word-of-mouth can be a very powerful tool in opening up opportunities that are specific to your personal profile and experiences.  Most parents like to brag about their kids so this would be a good time to let folks know that you need money for college.  In my former job I helped research more than 700 local scholarships and today, even though I thought we uncovered them all, I still hear about new ones.  The only problem with word-of-mouth is consistency and quality of information.  Did you hear about that scholarship for the children of left-handed authors with brown eyes who are scholarship experts?  For real.  Sara’s mom’s trainer told her about it…     With word-of-mouth always find the original source!

Yes, I gave you permission to brag but as I mention in my book, do so with a dose of humility – especially if you are going to engage in blatant self-promotion.  Self-promotion means that you are actively providing your teachers, mentors, coaches, neighbors, employers, family members, friends, and faith leaders with your scholarship resume so they can be aware of your scholarship-worthiness.   You might think that everyone knows how fabulous you are but maybe they don’t.  Or maybe they don’t have specifics.  If they know a little bit more about you, they are more likely to help you or think of you if they are connected to scholarship sources or information.

Searching for scholarships can be time consuming but contrast that with how long you might be paying off student loans and those hours are a bargain!  More later.  Happy searching,

The Scholarship Lady

P.S.  Get all my tips here: Scholarships 101:  The Real-World Guide to Getting Cash for College

Since this is peak season, I’m providing this uber-rich resource reminder.  Some of THE BEST scholarship advice is provided at my Blogtalkradio show in interviews with the experts.  It’s all free for download or you can listen to the archives. 

Past Shows: (click on the link)

Summer of Scholarships – how to use your summer to become scholarship-worthy - “Between the beach and the ball field is there any time left for preparing for college?”  Advice direct from The Scholarship Lady

Surfing for Scholarships with Guest Christopher Penn  – Learn how you can use Google to maximize or enhance your scholarship search. Guest is a financial aid expert, blogger, podcaster and representative from the Student Loan Network

Opportunity Knocking -   Joe Tavares from Center for Student Opportunity talks about their new book for low-income, minority, and first-generation students and which colleges treat them well.

Getting in without freaking out -  Stop the Stress!  get tips from Arlene Mathews, college planning consultant, about the admissions process

Free Help with Finanical Aid – Filling out the FAFSA – Director of College Goals Sunday shares her advice and places you can go to get help

College Matchmakers:  Zinch.com – Why wait for colleges to respond?  Get recruited by colleges that are looking for students exactly like you.  Here about this new free service for students.

Coming up – Interview with Kevin Ladd of Scholarships.com – Mark your calendar for Tuesday, February 17th at 3 pm CST at my radio show.