By Katie Heino, Senior, Alverno College

Researching scholarships is an art.  It requires knowing your strengths and ultimately, what works best for you.  With that said, pinpointing your strengths will help you to know which scholarships have the most potential.

If you happen to be a person who enjoys writing, there are plenty of opportunities for you to express yourself.  Most scholarships are based on applications and submitting information, like your GPA and ACT/SAT scores.  However, an essay contest truly allows scholarship providers to learn more about your personality and your ability to express personal beliefs.

As you delve into writing, keep these tips in mind:

1. Know Your Competition. Scholarships that require you to write an essay based on your response to a novel or a particular situation can be time consuming.  However, knowing your competition will help you to budget your time more effectively and know if it is worth your time. For example, the Ayn Rand Institute offers scholarships that involve reading a novel and in response, writing an essay.  It is very competitive, but if you have the time—go for it.
2. Use School as a Resource. Visit your school’s financial aid or career center.  Professionals working in these departments have the networking skills to help you research and they probably have a list of scholarships available.  Also, if you happen to know a teacher who is willing to edit your work, this could be very beneficial.
3. Read Carefully. Essay contests are crafted so that the writer keeps-on-track and so that the judge’s time is not being wasted.  Make sure you follow key criteria, such as word count or page limits, font, margins, and how it should be submitted (email, etc.), because simple mistakes can cost you big points.
4. Save, Save, Save. Keep a large box in your basement or closet to store all of your accomplishments, especially if your work has been published or is chosen as a winning piece for a writing contest.  They look great in a portfolio when you are looking for a job someday!

In addition to writing essays, if you enjoy creating artwork, taking pictures, blogging, and other communication, visit websites such as The Alliance for Young Artists and Writers and the Young Voices Foundation, to find other opportunities.   Normally, I do not recommend paying a fee to apply for a scholarship, but this practice is very common in these types of “award” contests and some students don’t mind paying the $5.  Use your own judgment.

As a special tribute to parents, our team compiled this list of parent-focused resources and websites to help you help your sons and daughters.   (Alert:  The Scholarship Lady is not an employee or affiliate of any of these organizations.  I am merely providing these as an informational resource.)   Check out these resources:

College Parents of America is a membership organization that provides good advice and insight into college preparation and college success strategies for families.  Go here:

http://www.collegeparents.org/cpa/index.html

This one’s a link to over 40 other links useful for parents. It includes links on financial aid/scholarships, where to find cheap textbooks, career advice, and discount deals for students.  The Scholarship Lady was interviewed for one of their articles.

http://www.wisebread.com/college/college-resources

This site offers a wealth of articles from college parents who share their experiences with other parents. It also contains short videos to watch, a blog, and a “pick of the month” link to an e-book course on money management.

http://collegetipsforparents.org/

College Parenting is a free magazine that parents can subscribe to. They can pull up an e-version of the magazine to flip through, and the site contains several links to campus life information and scholarships.

http://www.collegeparenting.com/

This is another site, geared toward parents, that offers online, specialized guides on specific universities.

http://www.universityparent.com/

A section of CollegeBoard.com is designed specifically for parents. It provides links to scholarship sites and offers a free e-newsletter to parents.

http://www.collegeboard.com/parents/

This is a mental health guide for parents to refer to while their student is in college. Parents can quickly find a doctor located near their student and may join an online discussion forum regarding college health and wellness.

http://www.revolutionhealth.com/conditions/mental-behavioral-health/college-health/parents/mental-health

This one is a section of the U.S. Department of Education site designed just for parents. It includes access to an archive of “Education News Parents Can Use,” videos dating back to 2002. In addition, the site gives links to financial aid/scholarship sites, FAQs, and tips for parents. http://www.ed.gov/parents/landing.jhtml?src=ln

When I hear about scholarship “promotions” I always ask extra questions and this time I’m glad I did!  Over at Zinch.com, registered users can win a matching scholarship if they submit news of their winnings to Zinch and FOLLOW all of the rules, of course.  Did the capital letters stand out there?  Here are the rules.

I point that out because less-savvy students might get caught up in the hype and not pay attention to the process by which they must make their claims.  Stay sharp, stay focused, follow the rules and you could be doubling your money!  Good luck,

The Scholarship Lady

Do you want to know how to blow past your competition on the scholarship trail?  Go beyond the Internet!Last night I co-presented a Scholarships 101 workshop for parents and I shared my four strategies for scholarship searches:  online, in print, word-of-mouth, and self-promotion. 

Most students will look at a few websites or log into a scholarship search site, perhaps even tack on a trip to the counselor’s office to grab “the list of scholarships” but that’s it.  The problem with that approach is that all of your competition is doing the exact same thing.

Yes, start on the Internet but to craft a better list of matching scholarships, you should do extensive keywords searches in multiple categories.  For instance, yesterday I found eight scholarships awarded by restaurants.  (see my post at the blog www.morethanatestscore.com) You could also search department stores, sports teams, etc.  Think of any major retail segment and chances are they award scholarships.  Think beyond the Internet, though.

Next, really look at printed resources.  Why?  Because your competition isn’t!  Have you dug up last year’s graduation bulletin?  Sometimes they list which students won which scholarships.  Have you read the local newspaper?  That’s where small civic groups will make their application announcements and showcase picutres from their fundraisers.  Those fundraisers are often for scholarship programs! The small local scholarships aren’t likely to appear on the evening news and they aren’t on MySpace, Facebook or Twitter.  Check newspapers, graduation bulletins, old school newsletters, community boards at the library or grocery store, etc.  Paper is your scholarship friend.

Don’t stop there, we’re just getting started! Did you ever “hear about” that scholarship for grocery store workers?  Caddies?  Duck calling?  Word-of-mouth can be a very powerful tool in opening up opportunities that are specific to your personal profile and experiences.  Most parents like to brag about their kids so this would be a good time to let folks know that you need money for college.  In my former job I helped research more than 700 local scholarships and today, even though I thought we uncovered them all, I still hear about new ones.  The only problem with word-of-mouth is consistency and quality of information.  Did you hear about that scholarship for the children of left-handed authors with brown eyes who are scholarship experts?  For real.  Sara’s mom’s trainer told her about it…     With word-of-mouth always find the original source!

Yes, I gave you permission to brag but as I mention in my book, do so with a dose of humility – especially if you are going to engage in blatant self-promotion.  Self-promotion means that you are actively providing your teachers, mentors, coaches, neighbors, employers, family members, friends, and faith leaders with your scholarship resume so they can be aware of your scholarship-worthiness.   You might think that everyone knows how fabulous you are but maybe they don’t.  Or maybe they don’t have specifics.  If they know a little bit more about you, they are more likely to help you or think of you if they are connected to scholarship sources or information.

Searching for scholarships can be time consuming but contrast that with how long you might be paying off student loans and those hours are a bargain!  More later.  Happy searching,

The Scholarship Lady

P.S.  Get all my tips here: Scholarships 101:  The Real-World Guide to Getting Cash for College

Since this is peak season, I’m providing this uber-rich resource reminder.  Some of THE BEST scholarship advice is provided at my Blogtalkradio show in interviews with the experts.  It’s all free for download or you can listen to the archives. 

Past Shows: (click on the link)

Summer of Scholarships – how to use your summer to become scholarship-worthy - “Between the beach and the ball field is there any time left for preparing for college?”  Advice direct from The Scholarship Lady

Surfing for Scholarships with Guest Christopher Penn  – Learn how you can use Google to maximize or enhance your scholarship search. Guest is a financial aid expert, blogger, podcaster and representative from the Student Loan Network

Opportunity Knocking -   Joe Tavares from Center for Student Opportunity talks about their new book for low-income, minority, and first-generation students and which colleges treat them well.

Getting in without freaking out -  Stop the Stress!  get tips from Arlene Mathews, college planning consultant, about the admissions process

Free Help with Finanical Aid – Filling out the FAFSA – Director of College Goals Sunday shares her advice and places you can go to get help

College Matchmakers:  Zinch.com – Why wait for colleges to respond?  Get recruited by colleges that are looking for students exactly like you.  Here about this new free service for students.

Coming up – Interview with Kevin Ladd of Scholarships.com – Mark your calendar for Tuesday, February 17th at 3 pm CST at my radio show.

Whew.  I’m tired.  I was in Indianapolis last week at the National Scholarship Providers Association where I gave two presentations:  “Scholarships 101 for Counselors” and “More Than Money:  Creating Value-Added Scholarship Programs.”  While I was on the agenda to share information from my book and from my consulting work I LEARNED so much from all of the other professionals there.   I had personal conversations with Mark Kantrowitz from www.Finaid.org, Kevin and Dan from www.scholarships.com, Mick and Dave fromwww.zinch.com, and dozens of other professionals.

Here is what you should know:

• The student loan market is volatile right now and several lenders have pulled out or created more stringent lending guidelines.  This will affect people with lower credit scores more than people with high credit scores.  Read a good explanation at www.finaid.org/creditcrisis and go to the bottom of the article for a real-world summary.
• The best scholarship search sites have strong relationships with funders and they actively recruit scholarship sponsors to post on their site, instead of relying on a generic database.  This is a lot of extra work for them but it provides better information for you the student.  Scholarships.com has done this.
• Getting colleges to understand the full background of a student is very difficult through a typical paper or online application.   Using photos, pdfs, audio or videos can provide colleges with a glimpse of the real you.  Through the online profile functions at www.zinch.com you can upload all of your details and then colleges (more than 600 of them) can check you out.  The bonus?  It’s free to you, with little-to-no ads, except ads for scholarships!

I learned much more that I will share in another post.  Good luck!